eCommerce Conversion Rate Optimization

If you want to make more money from your online store, what’s the best way to make that happen? First, you can try to get more traffic to your store. Presumably, more visitors equal more sales, right? This method of increasing sales has been used for years in both brick-and-mortar and online stores.

However, more sales don’t necessarily mean more profit. There is a much more effective way to increase your overall sales and revenue: improve your conversion rate